One Number to the Mobile World

Imagine the one TV music reality show that captured the hearts of millions around the world making a comeback – only this time, the viewers from around the world can make their vote count via one number globally! Yes, we are talking about the World Idol and we are talking about a one number access through one single platform to more than 100 countries worldwide!

The World Idol, which was staged in London in early 2004, was broadcast to over 20 countries around the world. Viewers from each country voted on the contestants using their own individual voting systems, resulting in various short codes for each country. This resulted in viewers from each country having to enter different SMS codes and URLs manually in their phones to vote.

Future scene – G1 to the mobile world
Over 1 billion of the world’s population has tuned in to catch the final broadcast of the World Idol – each wanting to ensure that their favourite pop idol wins. All they need to do is send the name of their favourite idol to +MY IDOL. No hassle, no memorisation of various numbers, accessible from anywhere globally. Imagine the infinite branding possibilities for mobile marketing!

The tremendous potential and unique nature of mobile marketing, using G1, is attractive to businesses such as:

1. Advertising Agencies / Brand Owners
Many advertising agencies / brand owners are extending their traditional media service offerings into the mobile marketing space to complement their campaigns in order to differentiate their offerings to existing clients and attract new brand relationships. As branding remains the core objective of media campaigns, G1 can offer agencies the advantage of accessibility for mobile messaging coupled with secure technology and delivery capabilities.

2. Operator Partner Companies
These are spin offs from mobile operators to keep the creativity and entrepreneurial spirit of new mobile marketing ventures. In doing so, many have invested in extensive in-house marketing and creative service capabilities. With G1’s comprehensive connectivity, these partner companies will be able to develop an extensive database profiled by various selection criteria while maintaining enough independence to work with selected mobile operators in any given market.

3. Independent Players
Independent players may consist of MVNOs to resellers who are fresh entrants offering specialized mobile marketing applications, content, and services, including integrated creative and campaign management services. Whether you are a developer of proprietary application platforms or offer business strategies, marketing, and technology consulting services, G1 can enhance your creative service offerings as an effective two-way interactive mobile marketing.

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