Mobile Marketing Association to establish presence in Asia Pacific

The Mobile Marketing Association (MMA), a premier global association that strives to stimulate the growth of mobile marketing and its associated technology, will soon establish its presence in Asia Pacific in recognition of the potential growth for mobile marketing in the region. The association’s headquarters is located in the United States.

MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.

MMA is dedicated to:

• Providing an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues
  
• Bringing together industry-wide, global and regional work groups that focus on industry initiatives
  
• Providing representation for the mobile marketing industry to major legislative bodies worldwide
  
• Sharing perspectives on mobile marketing between Europe, Asia, Latin America, Africa and the U.S.
  
• Fueling peer-to-peer interaction through seminars, conferences and events
  
• Developing metrics for measuring ad delivery and consumer response
  
• Developing open and compatible mobile marketing technical and creative standards
  
• Defining and publishing mobile marketing best practices and guidelines on privacy, ad delivery, and ad measurement
  
• Providing the value and effectiveness of mobile marketing to advertisers, agencies and consumers
  
• Serving as the key advocate on behalf of the mobile marketing industry

Among MMA’s goals are to create a strong, professional foundation to develop and implement standards and best practices in industry.

(This article is reproduced from the Mobile Marketing Association)

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