Radius-ED joins ranks of founding members in MMA Asia Pacific
Singapore, 23 February 2007 — Radius-ED continues to demonstrate leadership qualities in the mobile messaging arena through the announcement of its selection by The Mobile Marketing Association (MMA) to its Asia Pacific chapter board of directors and founding members group. Joining the ranks of other industry leaders from around the region, Radius demonstrates it continuous support of MMA’s goals in creating a strong, professional foundation to develop and implement standards and best practices in the mobile marketing industry.
Philip Davis, General Manager of Global Sales and Marketing at Radius-ED and a member of MMA’s APAC Board of Directors says, “We are delighted to be part of a diverse set of leaders in this group, encompassing global brands, wireless companies, and advertising agencies that recognise the tremendous potential of the mobile channel in the marketing mix.”
“We are aligned with the MMA and its global members who recognize the need for global guidelines and best practices for the growth of this industry in this region,” Davis added.
“The MMA is excited about its APAC chapter launch, which has been highly anticipated over the past few months as the number of active participants continues to rise,” said Laura Marriott, executive director of the global MMA. “We look forward to working with the region’s industry leaders to drive the creation of a mobile marketing code of conduct, consumer best practices, mobile advertising and commerce guidelines and best practices.”
The MMA is a premier global association that strives to stimulate the growth of mobile marketing and its associated technology. Its presence in Asia Pacific recognizes the potential growth for mobile marketing in the region. The association’s headquarters is located in the United States.
MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.
About Radius-ED Limited
Established in 2000, Radius-ED is a global mobile messaging solutions provider with offices in Singapore, Malaysia, Hong Kong, The Philippines and USA, and strategic partners in Thailand, Australia, Canada, Middle East and United Kingdom.
Radius’ business focus is to provide innovative mobile data services including SMS, MMS, and WAP to meet the demands and evolving specifications of the industry. The company also provides value-added services in mobile marketing and customised solutions for secured messaging and revenue assurance to its international partners who are primarily Mobile Operators, Content Providers/Aggregators and Global Brand Owners.
To enable the implementation of multi-destination delivery channels, Radius-ED has established alliances with over 500 mobile operators across 200 countries to provide a truly global coverage and interoperability. Today, the company continues to maintain ownership and operation of its proprietary messaging platforms and network infrastructure to better support its service offerings.
Press contacts
Terrence Tan, (+60124250855), terrence.tan@radius-ed.com
Angeline Woon, (+60163329243), angeline.woon@radius-ed.com
<< Back to Press Releases List
